GSMA Works with Vinimaya to Extend into the Digital Realm to Unite Telecommunications Buyers and Sellers Globally


Vinimaya helps GSMA design and launch new commerce platform to extend beyond the physical world and connect telecommunications industry buyers and sellers in an online virtual marketplace.

CINCINNATI, Ohio – March 23, 2015 – The GSMA announced the launch of its new global GSMA Marketplace last week, an innovative online commerce platform that enables global telecom buyers and sellers to connect with each other. Vinimaya, Inc. was selected to design and build the GSMA Marketplace which is based on its proven procurement marketplace technologies.

The GSMA Marketplace was first demonstrated at the Mobile World Conference in Barcelona on March 5 and will benefit telecom buyers and sellers by allowing them to quickly and easily connect with each other through a global exchange. Buyers will have the ability to research and compare seller offerings in an open and transparent environment while sellers compete for their business. Sellers will have the ability to research sellers and their competitors to enhance their business offerings and marketing efforts, as well as instantly respond to RFPs with pricing, product specs and additional information.

The GSMA Marketplace will draw sellers of telecom products and services worldwide, including the 1,700 exhibitors at the 2015 Mobile World Congress. Once subscribed to the marketplace, sellers set up personalized “storefronts” to showcase their products. Buyers will search for wanted products and send request to sellers to initiate simple RFPs and larger procurement processes (RFx).

“The GSMA Marketplace creates a unified, global commerce platform that bridges the digital divide and acts as a catalyst for driving growth in the telecommunications industry,” said Vinimaya CEO John Hutchinson. “We are honored to collaborate with the GSMA on this visionary project and we look forward to working with them to extend the capabilities of the marketplace to create innovative new opportunities for its membership and the industry.”

As an interactive platform tailored and managed to the specific needs of the telecoms industry, the GSMA Marketplace will serve as a trusted connecting point for the highly-specialized needs of this growing global industry. More information and videos regarding the GSMA Marketplace are available at

About The GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators with 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organizations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as Mobile World Congress and Mobile Asia Expo. For more information, visit the GSMA website at Twitter: @GSMA.

About Vinimaya

Vinimaya, Inc. is a privately held procurement solutions company that provides innovative eProcurement shopping technologies and services for both buyers and suppliers based on its vMarketPlace cloud-based solution. vMarketPlace integrates with any ERP or eProcurement system to complement and extend their capabilities. vMarketPlace provides supplier catalog management, cross-catalog search, consumer-like shopping experiences and flexible eProcurement tools that increase user adoption, drive compliance and allow organizations to realize the true savings of their negotiated contracts. Visit Twitter: @vinimaya_inc.

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